Boost the perceived value of your brand
By supplementing the exterior view of the traffic conditions with information in real time for the driver, HUDs take comfort, safety and automotive experience to a new level. Permanently in the driver’s line of sight, the HUD becomes a key feature to convey and boost your brand image. More than just satisfying ergonomic requirements, the information displayed now has to reach your Perceived Quality targets.
ANSYS OPTIS offers a reliable lifelike visual experience of a HUD system still in its virtual state. As soon as the design of the dashboard, pillars, and instrument panel are available, you can create a complete simulation of the driver’s perception to see how the virtual image will be perceived, and this is very early in the process and without a physical prototype.
Performance - Numerical Certification: Thanks to a unique real-time optical simulation, you can experience the HUD accurately, in lifelike conditions. Eye to eye with the drivers, you ensure that your HUD will reach the Perceived Quality targets, while guaranteeing the tooling.