REACH THE PERCEIVED QUALITY TARGETS
For car manufacturers, HUDs today are a masterpiece to convey their brand image. More than satisfying ergonomic requirements, they have to reach their Perceived Quality targets.
New in 2018, ANSYS OPTIS offers a reliable lifelike visual experience of a HUD system still in its virtual state. As soon as the design of the dashboard, pillars, and instrument panel are available, you can create a complete simulation of the driver’s perception to see how the virtual image will be perceived and this, very early in the process and without a physical prototype.
You assess how the veiling glare, coming from the reflection of the sun on the dashboard and then on the windshield, can lower the Perceived Quality. You evaluate how the background luminance will affect the legibility of information. Moreover, you can do all of this using different configurations in terms of exterior lighting conditions, materials, and driver size.
Eye to eye with the drivers, you ensure very early in the development process that your HUD will reach the PQ targets.